In a Nut Shell
With a BFA in photography from School of Visual Arts and 15 years of experience, Raquel started young, conquering at first the publishing industry by interning at Glamour magazing, followed by representing renown photographers at AFG Management, Art Buying & Print Producing at Arnold Worldwide NYC and most recently stepping into the Print Production Manager position at Lloyd&Co, a boutique creative agency focusing mainly on high end luxury goods and fashion brands. She is often on the panel for NYCFotoWorks and just last year judged Photo District News World in Focus Annual Competition. You can find her now curating at NYC’s Photo Expo and freelancing for various clients + advertising agencies.
What Does She Do?
• Overseeing Art Buying, Print Production and Studio departments’ workflow and efficiency • Work along side account managers, creative teams, copywriters and clients on creative briefs • Imagery search & purchase Royalty-Free and/or Rights-Managed stock art • Coordinate and compose decks for pre-pro meetings • Request job scope bids, analyze costs, manage project budgets and obtain cost consultant approvals • Negotiate vendor bids; generate estimates and vendor purchase orders • Produce new photo shoots, North America & international • Negotiate photographer & model contracts + usage terminology • Formulate and release call sheets, itineraries, timelines and due dates on project (s) • Resource retouching, pre-press and post-production specialist (s) • Coordinate photo retouching timelines, color correction rounds and engraving (swop, snap & garcol) • Hiring and managing of illustrators, storyboard artists and 3D CGI asset renderings • Manage proofreader’s schedule and FDA copy edit rounds • Work directly with layout artists and studio team on composite size ad mechanical builds • Delegate work within the department, as needed. Oversee trafficking approvals on art concepts • Coordinate with media buyers on insertion orders and pub media rotation charts • Work with consumer mags, trade pubs, newspapers, out-of-home printers and posting companies • Obtain closing date deadline extensions and manage the release and uploads of final high res files • Attend press-checks at printing plants for color match and manage digital printing reproduction • Production of publication insert units and various copy styles onto different surfaces • Tracking of asset management, metadata insertion and proper organization of assets for archive • Research and produce marketing portion of new business pitches and pro-bono jobs
Where Does She Live and Where Would She Work?
Raquel is based in NYC and is also available to work REMOTELY and ON SITE anywhere.
What Do People Who Have Worked With Raquel Want You To Know About Her?
David Miao, Owner of Tribeca House
“Raquel is the embodiment of professionalism. For all the years that I have worked with her she has always been clear, concise and efficient with all the jobs she has worked on with me. I don’t remember a job that wasn’t a high profile client that she didn’t handle with ease and confidence. This I believe comes from years of experience working with some of the best creatives in the industry. As well developing the vast knowledge and understanding of all the ins and outs of the industry. I would never turn down a chance with working with Raquel and recommend anyone to hire her if they have the chance too. I promise you will never find a producer that will get you the results you want at the deadline you had yesterday.”
What Are Some Fun Projects She Has Worked On?