In a Nut Shell
Looking to pursue new opportunities in creative content production in an ever-evolving advertising industry. Advertising is no longer just print & broadcast thanks to the internet, social media, new media. I strive to produce each project with the same enthusiasm and attention to detail no matter how big or small. I love to reach outside my comfort zone and never stop learning in order to produce the best work I can.
What Does She Do?
Stay current on industry trends and help foster the next generation of artists coming into the industry • Mentor junior producers • Research and source photographers, videographers, illustrators, CGI/2D & 3D artists and stock photography • Research & recommend artists best suited to match the creative vision of agency and client • Estimate and negotiate production & post production budgets • Develop and manage timelines to keep creative team on track and deliver assignments on schedule • Book and coordinate talent and talent payment. Prepare model contracts and releases. Negotiate use and reuse fees for talent • Interpret copyright law and other licensing issues to protect agency and clients from lawsuits • Provide “Soup to nuts” photo shoot coordination including photographer selection, casting, scouting, styling, managing shoot logistics and acting as producer on set
Where Does She Live and Where Would She Work?
Erica lives in New York but will work in Philadelphia, New York and anywhere remotely.
What Do People Who Have Worked with Erica Want You To Know About Her?
Victor Basile, SVP, Director of Print & Art Production, Publics New York: Erica is a seasoned producer who can handle just about any assignment that comes her way. She’s extremely knowledgeable and has a great personality. Teams appreciate her can-do attitude and problem-solving ability on complex shoots. She is smart, focused, professional and gets the job done.
Betsy Johnson, Senior Designer, McCann/Craft Worldwide: Erica is a creative problem solver who does projects thoroughly by working with the account, creative and studio/comp artist to make sure all aspects of the project are completed to satisfaction. Erica is not one to say “that’s not my job” instead she makes an enthusiastic effort to learn all aspects of the business so that she can be part of the solution and not the problem. It has been a pleasure working with Erica at McCann Erickson.
Amy Salzman, Senior Art Producer, Saatchi & Saatchi: From day one Erica had to learn her position very quickly. She was finishing up her masters and interning. So fabulous a job she did that she remained in the art production department. A dedicated and hard worker with an eagerness to learn. Erica was very helpful to me with a no problem attitude. Erica would be a terrific art producer!
See more on Erica’s linkedin!
What Are Some Fun Projects She Has Worked On?