Rue Payne
Freelance Executive/Senior Producer
ruepayneproducer@gmail.com
750-361-7667

In a Nut Shell

With 15+ years of experience producing integrated campaigns for global brands, Rue brings a rare blend of hands-on craft and executive-level oversight across film, photography, CGI, illustration, and AI integration. Her career spans studios, production houses, agencies, and in-house teams, with experience in healthcare, CPG, travel, sports, finance, and luxury.

What Does She Do?

All of it! Advertising • Photo Production • Integrated Content Production • Art Production• Post Production • Creative Development • Budget Management • Digital Media • Print Media

Website/Resume/Other Links
Website
LinkedIn

Where Does She Live and Where Would She Work?
Rue lives in New York and can work in New York, Chicago and San Francisco.

What Do People Who Have Worked with Rue Want You To Know About Her?

Raquel Portela, GSK Global Marketing Leader (Client): 

Rue was an exceptional partner throughout the production of a big global campaign I was leading. She combines a rare mix of deep production expertise, active listening, and a genuine commitment to finding solutions even in complex and time-pressured situations. She consistently understood the creative intent, the scientific nuance, the stakeholder dynamics and translated all of that into decisive execution. I always felt that Rue was truly “in it” with us – present, collaborative, and fully invested in achieving the best outcome.
Beyond her skills, Rue is simply a great person to work with: calm under pressure, thoughtful, and unafraid to raise smart questions or propose alternative paths when needed. I would work with her again without hesitation and recommend her wholeheartedly for any production role that requires both craft and partnership. Truly hope our paths cross again soon!

Matt Fowles, Abbott Brand Manager (Client):

Rue is the definition of a rock star producer. She is not only organized and attentive to client needs, but also able to build on aspirational goals while setting realistic expectations. When faced with timeline or budget challenges, Rue always found a way to deliver quality product. Rue is a leader, and, if given the choice, she would be my first contact for content production.

Marc Guttesman, Razorfish Health Group Creative Director (Agency Partner):

As a creative, the thing I always want from a head of production is someone who says, “We’ll find a way to make it work.” My job is coming up with ideas that haven’t been done before, so I need someone who knows how to get those things done. Rue is that person. Having worked and sailed and shot with her in and out of the country, she is the rockstar, den mother, drill sergeant, and magician you want on your team. Whether it’s getting a drone shot you absolutely need but isn’t in the budget or getting reservations to that joint that everyone raves about, Rue makes the impossible possible.

Chel White, BENT Image Labs Director and Founder (Production Partner):

I’ve been directing commercials for the better part of 30 years now and Rue is one of my all-time favorite agency/client collaborators. I’ve always enjoyed and appreciated the intelligence, intuition, positive spirit and easy going personality that she brings to the projects we work on together. I would not hesitate to work with her again–soon I hope!

Will Goad, Workgroups Davinci Sr Client Services Leader (Tech Partner):

To launch a new software at the Enterprise level, you will not succeed without a strong Client Champion. Rue is a shining example of that Champion and leader. Her ability to keep focused on the end game, while still diving into the weeds during the process was instrumental in delivering a successful implementation. I’ve supported software rollouts at over 150 orgs and thousands of users…and Rue is one of those champions that stands out long after the project is done. Thank you Rue!