Lauryn Gerstle
Freelance Photo Producer
hello@lauryngerstle.com
646.417.0688

In a Nut Shell

Lauryn Gerstle is a Los Angeles-based photo producer who transforms every shoot with infectious energy. With over 10 years of experience in editorial, advertising, eCommerce, and entertainment, Lauryn has mastered the art of orchestrating creative magic all over the US – both on location and in studio.

What sets Lauryn apart is her ability to turn potential stress into collaborative excitement. Her outgoing personality creates an atmosphere where teams don’t just work together – they thrive together. Whether solving last-minute challenges or juggling multiple roles, her joyful approach to problem-solving elevates every project.

In the fast-paced world of production, Lauryn sets the tempo. Her deep industry knowledge, genuine passion, and authentic enthusiasm have built lasting relationships across all levels, from assistants to creative directors. When deadlines are tight and stakes are high, her magnetic energy becomes the secret ingredient that transforms good projects into extraordinary experiences that keep clients coming back.

What Does She Do?

Pre-Production

• Project management – Timeline creation, budget management, and overall coordination
• Casting – Sourcing and booking talent, models, and on-screen personalities
• Location scouting – Finding and securing shooting locations, obtaining permits
• Crew hiring – Assembling photographer, stylists, hair/makeup artists, assistants
• Equipment coordination – Arranging cameras, lighting, grip equipment, and rentals
• Wardrobe and prop sourcing – Coordinating styling needs and set decoration
• Catering and craft services – Meal planning and on-set refreshments
• Travel arrangements – Booking flights, hotels, and transportation when needed
• Permit acquisition – Securing location permits and insurance requirements

On-Set Production

• Set supervision – Ensuring smooth daily operations and troubleshooting issues
• Schedule management – Keeping shoots on time and coordinating between departments
• Client liaison – Managing client expectations and communications
• Safety oversight – Maintaining set safety protocols and emergency procedures
• Quality control – Ensuring shots meet creative brief and technical specifications
• Budget monitoring – Tracking expenses and managing cost overruns
• Problem-solving – Handling last-minute changes, weather issues, or equipment failures

Post-Production

• File management – Organizing and delivering digital assets
• Vendor coordination – Managing retouching, color correction, and post services
• Final delivery – Ensuring all materials meet client specifications and deadlines
• Wrap reporting – Finalizing budgets and production reports
• Invoice processing – Managing payments to crew and vendors

Website/Resume/Other Links
Website
LinkedIn
Resume:

Where Does She Live and Where Would She Work?
Lauryn lives in Los Angeles and can work in Los Angeles in person or remotely anywhere else.

What Do People Who Have Worked with Lauryn Want You To Know About Her?

Julie Hinkley – Props and Wardrobe Stylist

Lauryn is one of a kind – a true professional with warmth and a bright spirit! Every production that Lauryn has led has been efficient and delivered more than anticipated. Not only is each production executed smoothly, but they are done with joy. Hiring Lauryn means you will receive your deliverables in a timely fashion and enjoy the process. Could not recommend Lauryn more!

Zach Liebenson – Creative Project Manager at Lightwork Studios

I have had the pleasure of working closely with Lauryn during her time as the Executive Producer, at Lightwork Studios and I truly can’t recommend her enough. Lauryn brings an incredible energy to every project — vibrant, thoughtful, and grounded. She has a natural ability to keep complex productions running smoothly, no matter the scale, and always does so with clarity, calm, and positivity.

What really sets Lauryn apart is her organization and foresight. She’s always one step ahead, ensuring every detail is accounted for while still keeping the broader vision in focus. Her presence uplifts the team, and she strikes that rare balance of being both a joy to work with and a rock-solid professional.

Any organization would be lucky to have her on board — Lauryn is the kind of person who makes every project better just by being part of it.

Heather Gulyash – Photo Producer

Lauryn is a production powerhouse! She has a passion for what she does and it shows. Her ability to manage multiple complex productions at once is unparalleled. You can often find her negotiating model rates, booking travel arrangements and requesting permits from her phone while she is out in the field scouting locations for an upcoming shoot. 

She has a warm effervescent energy that immediately puts everyone on set at ease. She takes the time to talk to and become familiar with each person involved in her productions- from the police officers running security to the photographer’s second assistant; Lauryn welcomes all of them. 

With her, any production is in good hands. Lauryn is just an absolute delight to work with!

Kevin Rainsberger – Production Manager

I highly recommend Lauryn Gerstle to take on your creative project large or small. I’ve had the honor and the privilege of working alongside her for the past few years and can strongly attest to her leadership and ability to get the job done.

Her attention to detail and ability to see the bigger picture is awe-inspiring. She is someone you can count on to deliver results. Whether it’s making sure her client’s needs are met or ensuring each crew has what they need to succeed, she delivers and then some. 

Lauryn’s skill set matched with her infectious attitude is extremely tough to come by. Not only does she shine, but she makes sure her team shines as well. She genuinely cares about the entire production team and pulls the best out of each individual. I’ll be forever grateful for the time and energy she has invested into my own career growth and development.

Sofia Thomasson Guy – Production Manager

Lauryn is an absolute joy to work with. Her infectious personality is matched by her determined and efficient work ethic. Lauryn is highly organized, an excellent communicator, and carries a gracefulness in her professionalism that I admire. 

I have had the pleasure of working with Lauryn on various photoshoots and a passion-project short film (that I am ever-grateful to her for). Regardless of scale, challenges, curveballs thrown, we were always able to find a timely solution that worked for our clients, crew, and/or colleagues. 

I look forward to the next project we can work together on!