In a Nut Shell
An accomplished producer and project manager with over fifteen years of global experience in fashion, commercial photography and video, Erika manages and directs teams of talented photographers, videographers, stylists, hair & makeup and digital retouchers generating work across all media. Growing up in the “make it happen, make it great” era of advertising, she sweats the details that often spell the difference between good and great. Savvy, driven, and resourceful, while maintaining calm under fire, Erika brings the kind of positive energy to problem solving that elevates a project beyond expectations. Channeling added value into the final product, she works to provide the best experience for clients, cast and crew.
On time. And within budget.
What Does She Do?
On set, on location or in house. Ad agency to corporate. Oversees production and project management of studio and location shoots. Liaison between photographer, director, crew, agency and corporate to propel creative concept through to execution. Manages entire process: staffing shoots, wrangling layouts, updates and budgets, booking models, securing locations and sourcing large props. Hands-on experience in juggling multiple sets (fashion and product), location scouting, props, permits, styling, scheduling, estimates, cost negotiation, billing, usage agreements, stock/music purchasing, casting, research, equipment rentals, merch coordination, craft services, creative direction, crewing, editing and image management. Jobs have ranged from Advertising, Preprint, Magazine, Catalog, Store Graphics and Direct Mail to Video and Internet.
Where Does She Live and Where Would She Work?
Erika lives in Dallas but is available to work onsite in Austin, Texas, Los Angeles, St. Louis and Remote. Have work? She also has a passport and is eager to travel out of the country as long as accommodations could be provided.
What DO People Who Work With Erika Want You To Know About Her?
What Are Some Fun Projects She Has Worked On?